Dopo aver avuto nella seconda edizione l’India quale paese d’Onore di Olio Officina Food Festival, apprendiamo con gioia e soddisfazione che la crescita di tale mercato porta il paese di Gandhi al primo posto nel mondo in quanto a crescita. Nei nuovi mercati l’India precede, in termini percentuali, Giappone (+ 29%) Cina ( +17%) e Brasile (+ 16%). Riportiamo il rapporto dell’Indian Olive Association
Mercati in espansione, è il caso di dire. Dal rapporto dell’Indian Olive Association apprendiamo che le importazioni di oli da olive in India hanno registrato un notevole incremento nell’anno fiscale 2012-2013, con un + 66% di crescita rispetto al corrispondente anno fiscale precedente.
Entrando più in dettaglio, si nota come nell’ultimo anno fiscale – chiuso al 31 marzo 2013 – le importazioni di oli da olive sono state pari a 11.916,76 tonnellate, contro le 7.163,08 tonnellate del 2012, registrando così un balzo mai visto prima del 66,36%. In precedenza l’incremento si era attestato al 49%, alla fine dell’anno fiscale 2011.
La crescita del mercato indiano pone pertanto l’India al primo posto nel mondo in termini di crescita del mercato. Nel confronto tra i nuovi Paesi consumatori, in termini percentuali, l’India precede il Giappone ( + 29%) Cina ( +17%) e il Brasile (+ 16%).
Tra i Paesi esportatori verso il mercato indiano, la Spagna risulta leader con il 59,18% seguita dall’Italia con il 31,26%. Da un anno fiscale all’altro, la crescita della Spagna è stata complessivamente del 107% mentre quella dell’Italia si è attestata al 45%.
IL DOCUMENTO DELL’INDIAN OLIVE ASSOCIATION
Olive Oil and Olive Pomace Oil imports to India registered an enormous increase in the fiscal year 2012-13, reaching a historical high of 66% growth over the previous fiscal. India imported 11,916.76 Metric Tonnes (MT) in the year ending March 2013 as compared to 7163.08 MT in March 2012 producing a never-before-seen increase of 66.36%. The previous high was 49% in the year ending March 2011. The year ending March 2012 had seen a growth rate of 42%.
66% growth places India in the top spot with the No.1 ranking in the world for olive oil import growth. Data for the last six months of the last fiscal (October, 2012 – March, 2013) shows India outstripping Japan placed at No.2 with 29%, China at No.3 with 17% and Brazil at No.4 with 16%.
The 66% growth rate comes despite a price increase of more than 40% in the last year in producer countries. Prices remain on historical highs even today despite the expectation of a reasonable crop this year. An additional adverse factor is the steep depreciation of the rupee in recent weeks. January 2013 saw an average rate of euro at Rs.71.60 whereas June 2013 saw an average rate of Rs.76, an increase of 6.15%.
Most Indian companies have consequently been compelled to raise olive oil prices between 20 – 40% since January 2013 either by increasing MRP or by reducing market offers and schemes. Spain and Italy continued to dominate Indian imports in fiscal year 2013 with Spain providing 59.18% and Italy 31.26%. Imports from Spain stood at 7052.17 MT against 3407.16 MT last year, registering a growth of 107%. Imports from Italy were 3724.88 MT vs. 2564.90 MT last year comprising a growth of 45%. Together, the two countries cornered 90.44% of India’s import in 2012-13 vs. 83.38% last year.
Export data from Spain and Italy for the period January – December, 2012 shows that the two countries exported 10,263 MT. Grade-wise imports were Virgin 17%, Refined Olive Oil 27% and Refined Olive Pomace Oil 56%.
Growth of olive oil consumption in India is being driven by health factors since India is World No.1 in cardiac problems with an estimated 10% of the population affected or 100 million+ persons in 2012.
According to WHO, heart disease would be the single greatest killer in India by 2015. Urban India has a higher incidence as over 40% of urban Indians have high lipid levels. India is also the No.2 diabetes capital of the world with an estimated 61 million persons affected. 140 million people in India have high blood pressure which is 14% of all world patients.
The high percentage of mono-unsaturated fat in olive oil (80%+) and the low saturated fat addresses all three issues heart disease, diabetes and hypertension. In addition, the high anti-oxidants in olive oil fight cancer and increase life expectancy. As olive oil is used in a much lower proportion than other edible oils, as low as 1/3rd, the perception that it is expensive to use is incorrect.
President Indian Olive Association